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PR Web Tools

The PR Web Tools is a suite of resources, provided by the Ohio Credit Union League to assist credit unions with maximizing interactions with the media.

The PR Web Tools are designed to provide quick and simple "how-to" instructions for various media relations tasks.

Choose the PR Web Tool that suits your need below.
Video Tutorials

Media Relations 101:
Headline Grabbing Media Relations
Determine what’s truly newsworthy and gain a better understanding of what print reporters are looking to write about, how to grab their attention and how to grow a relationship with local media outlets.

Media Relations 102:
Effective Tools for Media Relations
With so many groups fighting for media attention and coverage, and fewer reporters to cover news, it is more challenging than ever to garner positive press. Learn what catches the eye of reporters and how to relate national headlines to your credit union. You’ll leave with a sample 12-month story pitching plan that fits credit unions of all sizes.

Media Relations 103:
Editorial Writing and Advanced Tactics
One of the most impactful ways to publicize your credit union is through opinion pieces. Learn how to create these impactful pieces and gain confidence in your ability to share your credit union’s success and respond to any negative coverage.